The Cartoon as a Text

Donald Sargeant, British Council Poland

 

Editor’s Note: Donald Sargeant has since left the British Council and is now working in the Middle East

 

What is a cartoon?

Most of us probably think of cartoons as funny pictures containing characters such as Donald Duck or Mickey Mouse, or more seriously as satirical drawings that lampoon such well known personalities as the handbag-wielding iron lady or a sad Major with his underpants outside his trousers. However, cartoons were originally drawings made to be used as patterns for tapestry, painting or mosaics. In this paper I will consider their use for mainly conveying political commentary and editorial opinions in newspapers and for social comedy and visual wit in magazines.

 

Why use cartoons?

§         Fun:   Cartoons are funny. They make students laugh and as they say, ‘laughter is the best medicine’. If you have to study, why not make it fun?

§         Generally Simple: The drawing is clear and simple and most cartoons try to get over one point, so they are good for getting ideas across to students.

§         Making a point: Most cartoons try to make a point and this can be worth a thousand words. For example, the cartoon of Margaret Thatcher clad in armour made the point that this was a leader who was not to be trifled with. This cartoon did Margaret Thatcher no harm. It enhanced her image. But it is hard to take John Major in his underpants, or a bald-headed William Hague in his short schoolboy trousers as serious politicians.

§         Cheap:  They can be cut out of newspapers and provided you don’t make too many copies, can be photocopied for use in class.

§         Authentic material: They are authentic, though students may not understand the references in cartoons that are more than several years – or even a few months – old.

§         Culturally specific: Many cartoons contain cultural stereotypes, such as a bowler-hatted British bulldog. These may no longer be true, but the teacher can still use them to explain different aspects of the culture.

§         Soundbites:  To be effective, a cartoon needs a pithy punch line. Many of these contain what Michael Lewis would call prefabricated forms such as ‘so far, so good’ seen in a recent cartoon of John Prescott, ‘Holding the baby’. Some cartoon captions, like ‘The curate’s egg’ have become part of the language.

 

What students can learn from cartoons?

§           Politics:  Most cartoons are about politics.  Students can learn about the political allegiances of newspapers by looking at how party leaders are treated in the cartoons.

§           People:   Famous people, and not just politicians, are lampooned in cartoons.  Students can compare their photographs with their cartoon representations and see how true to life they are. Another approach could be to compare how the characteristics of one politician are transferred to another. Thus, we often see Tony Blair holding a handbag, a reference to his alleged similarities to Margaret Thatcher.

§           History:  Some cartoons like Kaiser Whilem II sacking Bismark, ‘Dropping the Pilot’, have become a part of history. Historical landmarks such as Number 10 feature in many cartoons.

§           Manners: Some of the old Punch cartoons, by such cartoonists as Graham, gave wonderful insights into good and bad manners.

§           Literature:   Many cartoonists refer to literary characters to illustrate points.  Every Christmas you are certain to find well-known contemporary figures portrayed as Scrooge from Charles Dickens’s A Christmas Carol. Last year it was the turn of William Hague to have that honour.

§           Customs:  British festivals and customs are frequently used in cartoons. A recent one of Bonfire Night showed a lady looking at a guy on the fire with the comment “He failed to blow up Parliament, so every year he’s burnt in effigy”.

§           Likes and dislikes: British likes, dislikes, habits and prejudices all feature in cartoons. A famous series is one called ‘The British Character’. Here, different supposedly British traits such as ‘Importance of not being intellectual’, or ‘Love of writing letters to “The Times”’ are made fun of.

 

How to use cartoons

§         Matching cartoons: Cartoons can be pinned up round the wall and students can be asked to sort them into different categories.

§         Matching cartoons and texts: The texts can be cut off from the cartoons. Both texts and cartoons can then be put up at random around the room. Students are asked to match cartoon to text.

§         Writing new captions: Students try to write their own captions. These can then be compared to the original ones.

§         Language Analysis: Cartoons can be used in a variety of ways to analyse language, such as whether the language used in a caption is appropriate to the situation portrayed in the cartoon.